The Apple Athletic Club Story
A startup, family owned business, Apple Athletic Club opened its doors to the public in the spring of 1986 housed in the historic Rogers Hotel of downtown Idaho Falls. The original name of the club was the Downtown Athletic Club (DAC) and the original founders of DAC were Steve and Kathy Vucovich and Steve's parents, Nick and Marilyn.
The facility itself was small (approximately 3,500 sq. ft.) and consisted of 13 pieces of circuit weights, 5 pieces of cardio equipment, a basement aerobic studio, nursery, and a service staff of 7 employees.
In 1990, the downtown location was closed and DAC expanded to a larger location on the West side of the city that had previously been occupied by several unsuccessful fitness facilities. DAC continued to grow its membership base and amenities over the next seven years to the point of requiring another expansion.
The Idaho Falls Health and Racquet Club (the city's oldest and largest multi-purpose health club) became available for purchase in 1997. They were located on the east side of town and eventually a deal was struck for takeover.
Although the facility was in need of a major renovation, it was a much larger club that included racquetball, indoor tennis, and a small indoor pool. It was upon the move into this facility and away from the downtown area that prompted the owners to change the name from Downtown Athletic Club to Apple Athletic Club.
In 2001, the owners of Apple Athletic Club were presented with a partnership proposal, which culminated into the current state-of-the-art facility we have today. The 60,000 square foot building was completed in April of 2002 and a complete remodel of our auxiliary indoor tennis facility was completed in the winter of 2004. Apple can boast that it is the largest privately owned health club in Idaho. It also is blessed with the largest array of group exercise classes, personal trainers and knowledge in the state.
While Apple has enjoyed 24 years of success in this community, it would not have been possible without the hard work of an extremely dedicated staff, which now numbers over 200 employees. Without a doubt, Apple Athletic Club can claim that its customer service staff is also truly state-of-the-art.
I would encourage anyone not a member of Apple Athletic Club to come and experience the staff and facilities of one of this city's main assets!
Yours in Good Health,
Steve Vucovich, general manager/partner